Was Kim Gu naïve when he said he wanted Korea to be “the most beautiful nation,” not the richest? A closer reading shows a hard-edged blueprint for education, freedom, civic trust—and soft power that doesn’t need conquest.
Some sentences refuse to die.
Not because they’re “correct,” but because they drag an old question back into the room—one we’d rather leave unopened. Baekbeom Kim Gu’s My Wish does exactly that. He famously wrote that he did not want Korea to become the world’s richest or most powerful country. He wanted it to become the most beautiful. (kimkoo.org)
At first glance, it sounds like poetry—something you frame on a wall and forget.
But Kim Gu wasn’t writing tourism copy. “Beautiful” wasn’t about mountains and coastlines. It was about a nation’s character: how it educates, governs, treats its people, and relates to the world. In other words, he wasn’t selling a vibe. He was proposing a design spec for a country.
And the uncomfortable part is this: the spec still works. It’s just hard.
1) “Beautiful” wasn’t scenery. It was a national personality.
Kim Gu draws a line that’s sharper than most modern slogans. He says: wealth should be enough to make life abundant, and strength should be enough to prevent invasion—then he pivots to the one thing he wants “without limit”: the power of a noble culture, because it can make us happy and give happiness to others. (kimkoo.org)
That isn’t anti-economy or anti-defense.
It’s a hierarchy of priorities:
Economy and military are necessary conditions.
Culture is the deciding factor—what turns survival into dignity, and power into legitimacy.
When people reduce “culture” to pop exports, they shrink Kim Gu’s idea into a product catalog. His “culture” is closer to a civilizational operating system: the values a society trains into people, the political habits it rewards, and the trust it can export without firing a shot.
2) Kim Gu’s “culture” has three layers—and none of them are fluff.
A good way to read My Wish is to treat it as a three-part blueprint.
(A) Culture as the power that makes people
Kim Gu argues that humanity’s deepest shortage isn’t weaponry or wealth, but the lack of moral capacities—benevolence, compassion, love—things that keep technology from becoming a sharper knife in an emptier room. (kimkoo.org)
If that sounds old-fashioned, look around: we live in an era where productivity rises while anxiety rises with it, and where information spreads faster than wisdom. Kim Gu’s point lands because it targets the core contradiction: more capacity doesn’t automatically mean better outcomes.
(B) Culture as a political form: freedom of thought + completed education
Kim Gu doesn’t just praise art. He talks about securing freedom of thought and completing national education as essential national tasks. (kimkoo.org)
That’s not decorative idealism. That’s infrastructure—human infrastructure.
A “beautiful nation,” in his terms, is one that produces citizens who can think, argue, learn, and cooperate at scale. That requires institutions, not slogans.
(C) Culture as how you touch the world: influence without invasion
He states plainly that because he knew the pain of invasion, he does not want Korea to invade others. (kimkoo.org)
Read that again: it’s not pacifism. It’s a refusal to become an empire.
In modern language, that’s a soft-power doctrine: earning influence through credibility, example, and cultural gravity rather than conquest.
3) Why reread this in 2025?
Because we’ve gotten very good at measuring “national success” with a single ruler.
GDP. Exports. Military rankings. Technology indices.
Those are real. They matter. Kim Gu never denied that. He just refused to let them become the purpose.
His question is harsher:
What kind of humans are we producing with all this success?
And: What kind of society do our institutions reward?
Kim Gu also wrote that Koreans should be respected and trusted wherever they go—“credited and well-treated,” not because the nation is loud, but because its people and systems are dependable. (kimkoo.org)
That kind of respect is not purchased with trade surpluses alone. It’s built from:
institutional trust,
civic discipline,
fairness that feels real (not rhetorical),
and a reputation for keeping promises.
In short: national dignity is the compound interest of credibility.
4) The hidden sharpness of “enough”
There’s a ruthless realism buried inside Kim Gu’s gentleness.
“Wealth enough. Strength enough.”
That’s a statement against the addictive psychology of “more.” Empires collapse from hunger for more. Societies rot from comparing themselves into permanent dissatisfaction. Individuals burn out the same way.
Kim Gu’s framing does two things at once:
It legitimizes defense and prosperity (no false purity test).
It blocks the excuse to sacrifice everything—freedom, education, trust—on the altar of endless escalation.
A nation can win every metric and still lose its soul. That’s the trap he’s warning about.
5) If “a cultural nation” is real, what does it look like?
Here’s the practical translation of Kim Gu’s “beautiful nation” concept:
A cultural nation is not a festival. It’s a system.
Education that builds judgment, not just test scores.
Institutions that keep promises (courts, regulators, schools, public agencies).
A public sphere where disagreement doesn’t automatically become war.
Economy and military are conditions, not the final boss.
Strong enough to protect life and stability.
Not so dominant that every other value becomes “secondary” forever.
“Beauty” begins inside, not in foreign applause.
Soft power isn’t a PR campaign. It’s what happens when other people watch how you treat your own citizens—and decide you’re credible.
If you want a single sentence version:
A “beautiful nation” is one where people trust each other enough to build long-term things—without needing fear to hold them together.
6) A quick fact box
My Wish is widely circulated as a key passage associated with Kim Gu and is commonly presented as appearing at the end of his autobiography Baekbeom Ilji, first published in 1947 (with many later editions). (Korea Times)
The core idea is consistent across presentations: “not the richest,” “not an invading power,” but a nation that seeks “the power of a noble culture.” (kimkoo.org)
7) Media hook (optional, but great for engagement)
the 2015 film “Assassination” includes Kim Gu as a character and features scenes involving the Provisional Government—useful as a mood-setter before returning to the text.
Closing: The sentence that flatters us—and challenges us
Kim Gu’s line survives because it’s a compliment and an accusation at the same time.
It flatters us with a noble standard.
And then it asks who’s going to pay the cost of meeting it.
Because becoming rich has many routes. But becoming “beautiful,” in Kim Gu’s sense, keeps collapsing into one brutal, boring, non-viral answer:
Build people. Build trust. Build institutions that don’t lie.
That’s not as thrilling as “become a superpower.”
But it’s the kind of ambition that lasts longer than a headline.
What do you think makes a country truly “beautiful”—wealth, power, or trust?






